Chiropractic Business Articles & Practice Building
Paying Taxes and Picking CPAs
By Ivan Delman, D.C.
Five Tips on how to Increase Employee Longevity
By Ivan Delman, D.C.
DEFINING YOUR MARKETING APPROACH
By Ivan Delman, D.C.
Success Is Not An Accident
MBA Chiropractic Consulting
Building Your Practice through Stakeholder Relationships
The reference to the word "stakeholders" refers to individuals or groups who can affect or are affected by a corporation's activities. In our field of chiropractic this means the staff, community, patients, attorneys, insurance industry, Chamber of Commerce, other local charitable clubs and any other organizations pertinent to your business.
Building Your Practice through Stakeholder Relationships, Part I
Building Your Practice through Stakeholder Relationships, Part II
Building Your Practice through Stakeholder Relationships, Part III
Building Your Practice through Stakeholder Relationships, Part IV
Building Your Practice through Stakeholder Relationships, Part V
Building Your Practice through Stakeholder Relationships, Part VI
Building Your Practice through Stakeholder Relationships, Part VII
Employee Motivation
Work ethic is a trait that is carried in the mind and heart of all people. Some will work hard, some will work average and some will just take up space. But, if you have an employee who is not motivated to learn more and do the best job possible, it may not be due to the employeeīs inherit work ethic. Letīs explore the first of many reasons for poor employee performance and then talk about some solutions.
Employee Motivation, Part I
Employee Motivation, Part II
Employee Motivation, Part III
Employee Motivation, Part IV
Employee Motivation, Part V
Chiropractic Awareness through Community Causes
When the subject of community causes arises, your thoughts may be purely humanitarian and philanthropic. That is a great attitude to possess. However, even with an altruistic attitude as motivation behind community participation, the attention you receive will create other benefits for you and your practice. With that said, you must understand that there is absolutely nothing wrong or unethical with accomplishing two goals at once.
Chiropractic Awareness through Community Causes, Part I
Chiropractic Awareness through Community Causes, Part II
Chiropractic Awareness through Community Causes, Part III
Chiropractic Awareness through Community Causes, Part IV
Accept Your Role as a Teacher
This subject is so vitally important to the success of your practice that I am going to be long winded and do this in several parts. But I can tell you the benefit of following the words in this and the subsequent newsletters. You will understand why teaching is a major role you play and how it will help you thrive in your practice. You will also learn practical techniques in learning how to educate your patients. So, letīs begin!
Accept Your Role as a Teacher, Part I
Accept Your Role as a Teacher, Part II
Accept Your Role as a Teacher, Part III
Accept Your Role as a Teacher, Part IV
Accept Your Role as a Teacher, Part V
Accept Your Role as a Teacher, Part VI
Accept Your Role as a Teacher, Part VII
Accept Your Role as a Teacher, Part VIII
Accept Your Role as a Teacher, Part IX
The Consultation
A number of you are thinking, I donīt need to receive a newsletter about how to do a consultation with my patients. I need tips on how to get more patients! However, there are many doctors who donīt fully understand the significance of great consultations in their practice, so letīs review some basics.
The Consultation, Part I
The Consultation, Part II
The Consultation, Part III
Chiropractic Office Billing and Patient Relationship Management Software
Return patients generate approximately 80 percent of clinic's revenue. Patient Relationship Management (PRM, also known as CRM, for Customer Relationship Management outside of healthcare) can enhance financial performance of the clinic by helping retain current and attract new patients. Read
17 Electronic Medical Billing Software Red Flags for Chiropractic Office Audit
Dr. Ben Lerner, founder of Teach The World About Chiropractic and author of "One Minute Wellness," discovered a uniquely convenient way to educate thousands of chiropractors about coding compliance and audit risk reduction. "Compliance maintenance requires special skills and military discipline," says Dr. Lerner. Read
Attract New Chiropractic Patients by Educating Your Friends and Family
When opening a private practice the number one way, and best way, to generate new patients is by word of mouth. During my first year in practice word of mouth brought in more new patients than any other venue we used. Ask yourself, would you prefer to pick your dentist thumbing through the phone book, or would you rather visit a dentist you have heard great things about from a friend or family member. Read
Grow Your Chiropractic Business With Massage Therapists
One group of professionals you may consider adding to you network are licensed massage therapist or LMTs. It is a good idea to know a few massage therapists because you will have patients ask you who you recommend from time to time. Your patient will be very thankful if you refer them to a good LMT, especially if they were going to resort to a blind attempt of finding someone credible by using the phone book. Read
Chiropractic Marketing - A 'Must-Know' Lesson For Chiropractors From Bill Gates
Bill was once quoted as saying something along the lines of, "Microsoft has had lots of competitors over the years. It's a good thing we have museums to record those moments in history." Read
Chiropractic Office Billing Audit Motivation and Methodology
In its January 2007 issue, Today's Chiropractic examines an unprecedented growth of post-payment audits by insurance companies. Such audit growth is apparent in terms of both audit frequency and judgments. Read
Practice Growth - 10 Tips for Chiropractic Marketing
Practice growth two words many chiropractors dread. For thousands of frustrated chiropractors, marketing is a difficult and often unrewarding process. Television commercials, radio ads, yellow pages, and other forms of strategic communications dont always translate into telephone calls or more importantly, revenue. Most chiropractors buy into one or more marketing vehicles, truly believing that they will bring new patients, when in fact they are spending their hard-earned marketing dollars ineffectively. Read
Chiropractic Marketing
Marketing your chiropractic business online can take on many faces. Gaining new patients from the web can be an extremely effective way to grow your business, but how do you do it? Here are three specific things you can do to market your practice on the internet. Read
This Chiropractic Marketing Tip Is Almost Too Easy
If this doesn't get you excited, nothing will. And, frankly, I probably shouldn't even be telling you this because it DOESN'T even require the Chiropractic Dashboard to work like crazy. Read
Chiropractic Marketing - Most Chiropractors Have A Flaw In Their Thinking
Yesterday I took my kids to the Miami Seaquarium, and while there I discovered a major flaw in the way most chiropractors think about one of the most powerful chiropractic marketing methods available to them. While strolling from one salt water tank display to the next, I came across a tank with, what was to me, a very interesting and eye-opening explanation next to it. Read
How To Quickly and Easily Build the Perfect Chiropractic Practice
You became a chiropractor because you have a passion for helping people. If you were like me when I was starting my acupuncture practice, you hoped that this passion would effortlessly magnetize a plethora of perfect patients to you. But then the reality of being a business owner started to sink in. You began to realize that your love for what you do had to be coupled with the right business skills to make your practice a viable business entity. Read
Dr. Brian Capra, a Chiropractor and Expert in Office Automation and Billing Software
Dr. Brian Capra, a graduate of Life University, has been a practicing chiropractor and office automation expert. He routinely visits chiropractic offices around the nation while receiving raving feedback from his clients. In his blog on Chiropractic Office Billing Software Profitability, Dr. Brian offers practical solutions for building a profitable and completely paperless office. The following two-part interview with Dr. Brian provides a behind-the-scenes look at his work. Read
Market Your Chiropractic Practice - Grow Each Week
It is easier than ever to build your practice with effective marketing techniques. Recent studies conducted by the I/H/R/ Research Group have clearly determined that most people prefer drug-free treatment for back, neck, and pain-related issues. The survey, commissioned by the American Chiropractic Association also showed that more than 64 percent of the respondents said that they would consider seeking the health care services of a Doctor of Chiropractic to provide their drug free care. Read
Publicity expert Joan Stewart shows you how to use free publicity to establish your credibility, enhance your reputation, position yourself as an expert, sell more products and services, promote a favorite cause or issue, and position your company as an employer of choice.
The Publicity Hound Tips, tricks and tools for free publicity
Top 10 Tips for Free Publicity
By Joan Stewart
The 7 Deadly Sins of News Releases
By Joan Stewart
The Business of Chiropractic: How to Prosper After Startup (2nd Edition): Ivan Delman; Paperback
